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Simon Derungs talks about the challenges of marketing in the digital age

Sixth Form students were visited by Simon Derungs who has had a long and successful career in advertising and marketing. He has worked in some of the best advertising agencies in London helping to create campaigns for brands including Fosters’, McVitie’s, UBS and the British Army. As Head of Marketing at BT managed the launching of the new BT Sports Channel and the sponsoring of the London 2012 Olympics and Paralympics. He spoke to the students about the highlights of his career and how marketing companies need to meet the challenges of marketing in the digital age. Simon was put in touch with us by Speakers for Schools, a charity that help provide speakers to schools free of charge